BROWN GIRL RECOVERY
I had the privilege of working with Brown Girl Recovery over many years to develop their brand and design various assets for programs, recruitment, and more.Creating visuals for Brown Girl Recovery was an enriching experience that allowed me to contribute to a platform dedicated to the mental health and wellness of women of color. My designs aimed to capture the essence of the organization's mission, which is to provide support, education, and resources for mental health recovery.Concept and Inspiration:
Understanding the unique challenges faced by women of color in their mental health journeys, I sought to create visuals that were not only aesthetically pleasing but also deeply resonant and supportive. The designs were inspired by themes of empowerment, resilience, and cultural pride.
Rich Color Palette: I employed a rich and diverse color palette that reflects the vibrancy and diversity of the communities Brown Girl Recovery serves. The colors were chosen to evoke feelings of warmth, strength, and hope.
Cultural Imagery: Incorporating culturally significant symbols, patterns, and motifs, I aimed to create visuals that honor and celebrate the cultural identities of the audience. This approach helps in creating a sense of belonging and validation.
Uplifting Messages: Each visual includes uplifting and affirming messages that promote self-care, resilience, and mental wellness. The messages are designed to inspire and motivate, providing a positive reinforcement to the viewers.
Versatile Formats: The visuals were designed in various formats, including social media graphics, infographics, posters, and digital guides. This versatility ensures that the materials can be used across different platforms and mediums, reaching a wider audience.
Inclusive Representation: I made sure to represent a diverse range of women in the visuals, reflecting the inclusivity and intersectionality at the heart of Brown Girl Recovery's mission.
